Neeraj Arora is a specialist and expert in media monetisation and storytelling, with over 30 years of industry defining experience. During his notable 20-year tenure spearheading International Business at Sony Pictures Entertainment, he excelled in driving strategic growth and business development across diverse global markets. Neeraj has successfully launched and expanded prominent media entities such as Zee, B4U, and Sony from start-up level ambiguity to dominating brands in over 100 countries. His expertise lies in leading transformational strategies that transition traditional media into cutting-edge digital platforms, and in building and coaching high-performing business teams.
In his hometown where he was born and raised, Arora studied at the University of Allahabad where he completed his degree in Economics, and a further diploma in Marketing and Business Administration.
Upon graduating, he embarked on his career journey in Kanpur in 1989 as a door-to-door commercial furniture and equipment salesman for a few years; before his first of many big career breaks where he was presented with the opportunity to work at Asian Paints. Known for its innovation and pioneering approach to home decor and paints for industrial use, and for being the 2nd largest company in Asia and India’s leading paints company, Neeraj learned valuable commercial and business development skills in this role.In 1996, his media journey began and Arora’s career and the industry reached exponential heights each year thereafter. In 1998, he migrated to the United Kingdom for a bigger opportunity to set up the distribution arm for Zee TV; a local household name and India’s then leading entertainment company which was taking a leap of faith and expanding globally as one of the first multinational media companies from India catering to the South Asian diaspora.
Since then, Neeraj has resided in the United Kingdom with his wife Neha and their two lovely daughters Isha and Anshika. He has received many accolades and recognition. In April 2002, Neeraj was inducted as an esteemed Member of The International Association of Business Leaders, incorporated in the United States of America. Arora was also on the esteemed panel of Judges for the Association of International Broadcasting Awards for the years 2014 and 2015. Alongside this, he served on the Board of Directors for many International companies including Sony Pictures Networks, where he was employed for 2 decades between 2004 and 2024. He was named “Media Icon of the Year 2024” at High Flyer 50 Global Icon Awards and also honoured with “Lifetime Achievement Award” in 2025 at British Asian Media Awards for his contribution to the growth and development of Asian Media globally. Renowned for his passion for mentoring emerging leaders, leading complex commercial negotiations and fostering innovation on the global media stage, Neeraj is exploring new opportunities within media technology and digital transformation. After a successful career spanning over 30 years in media, and attaining the senior most executive position in the International Business within the South Asian Media Network, he is now the Founder and CEO of NNA Consultants Limited. NNACL is set up to provide advisory and strategic direction to start ups and new media projects. Besides others, NNACL is proud to be working with the GEC’s Space Programme on their iconic GEC Space City project. GEC Space City, is a visionary UK initiative taking the lead in Space Habitats and Space Real Estate.